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January 16-31 2006


 

January 16-31 2006

100 years in a pack
Surina Sayal

adbury Vintage Pack, a special limited edition range was launched by Cadbury Dairy Milk (CDM) to commemorate 100 years of the chocolate brand.

If ever one wanted to view what a Cadbury pack looked like in 1905, this is the opportunity. The celebration pack contains six bars, each individually packed in covers of the years 1905 (the first ever), 1915, 1935, 1961, 1980 and 2005. Cover packs from these specific years were picked since the company felt that these were the most outstanding ones and they represent a specific time period for Cadbury. When first introduced in 1905, CDM was clothed in a pale mauve parcel wrap adorned with red script. CDM did not adopt its familiar purple and gold brand style until some time later.... more


 

   
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