sing the roaming facility on mobile phones while abroad is usually an expensive proposition. The hilarious new TV commercials for Matrix's country-specific SIM cards highlight how to cut down on mobile phone bills.

The first commercial shows a holidayer in a gondola receiving a call on his mobile from a credit card company. "Sir this is Neha calling from Aisa Waisa Bank, are you in a meeting?" The man replies, "No, I am in boating." The caller says that she is calling on behalf of a credit card firm. Instead of cutting her short, the man goes on bragging about his holiday and wants to know more about the credit card facilities. It goes on till the caller finishes her talktime. ... more