he Bajaj 112cc Discover DTS-i is a newer version of the 125cc Discover DTS-i. And the brand's latest advertising effort has taken the help of a little magic to see it through.

The new TVC for Discover depicts a contest between a man on a Discover and a Harry Potter look-alike (Bajaj and Lowe - the creative agency responsible for the ad - insist that it is a boy on a broom and not the boy wizard). The TVC begins with a scene that shows a boy on a broom watching the rider on his motorbike. As both size each other up, the boy signals that he would like to race. Initially, the boy takes a lead. Meanwhile the voiceover keeps chipping in highlighting the various features of the bike - Discover the jadoo of DTS-i power� the jadoo of premium styling� the jadoo of SNS suspension� the jadoo of ExhausTec mileage�- at intervals. ... more