ith advertisers having a range of interactive advertising media to choose from, the print ad has a problem competing for reader attention. US-based company Americhip is trying to change that. It specialises in creating cutting-edge print ads and magazine inserts, using audio, visual and dimensional technologies.

Americhip's latest campaign was placed in the Entertainment Weekly magazine for NBC Universal's new comedy show, My Name is Earl. NBC wanted the character Earl (played by Jason Lee) to "speak" to the audience. So Americhip had a 10-second clip of Earl talking about his philosophy of life, which played when the page was opened. ... more