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June 1-15 2004


 

June 1-15 2004

Tapping to a new tune
TBR News Bureau

ureka Forbes India Ltd has been around for more than 20 years now. Its Aquaguard is synonymous with water purifiers, and the brand�s ubiquitous salesman in his white shirt and red tie has been a constant in all its advertising.

With a recent minute-long TVC for Aquaguard�s e-boiling plus system, the advertising is trying to make a clean break with the past. ... more


 

   
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