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January 16-31 2006


 

January 16-31 2006

A different boat
Compiled by Tarana Khan

fter conquering just about every space on land, advertisers will now rule the seven seas. A company called SailsVision has developed a patented printing technique for sails on yachts and catamarans. The technology allows for printing on both sides of the sail, ensuring visibility. The end result is high-resolution and clear picture quality that cannot miss the attention of spectators. Besides the live audience, it also reaches out to millions of people watching the broadcast of sports events like America�s Cup.

SailVision�s ads have been displayed at prominent events like the 59th Cannes Film Festival and the Volvo Ocean Race. The company has received much media attention, including publications like The Economist. Now you know what smooth sailing stands for.... more


 

   
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