nce regarded solely as a ghetto, youth phenomenon, graffiti is fast emerging as a respected advertising medium. A key tool in guerrilla marketing campaigns of many brands, graffiti advertising is being perceived as a great communication tool to reach out to the youth. And that is what graffiti is, an outlet for the hip-hop youth to communicate on issues concerning them.

Companies like Sony, IBM, Nike, Nokia and Coca-Cola usually hire popular street artists to create graffiti campaigns centred on their brands and products. However, agencies and organisations offering this service have also come up of late, such as Alt Terrain, Blk/Mrkt and Tas Cru.... more