isual merchandising (VM) guru Joseph Weishar was in India recently to attend the POP Asia 2006. The founder and president of New York-based Vision Studios, a leader in staff training, store design and VM, Weishar has over 40 years' experience in understanding retail and the importance of VM. A stage designer too, he has been able to codify these disciplines into the aesthetics of product desirability and customer behaviour.

Retailers like Kmart carry the Weishar trademark in their design. His book, The Aesthetics of Merchandise Presentation, released recently is a compilation of his work in retail. In an interview with Dhaleta Surender Kumar, Weishar shows how Indian retailers can use VM effectively.... more