he recent launch of Cricinfo magazine has seemingly triggered off a reaction in the country's oldest surviving sports magazine, Sportstar, which has undergone a revamp. There is a difference, however. While Cricinfo covers cricket exclusively, the latter is an overall sports magazine.

Cricket outstrips all other sports played in India - in terms of viewership, media coverage and money involved. When Info Media launched Cricinfo (a registered trademark of the Wisden Group) it was "for the millions of cricket fans across the country," says Sambit Bal, editor. "Cricket is a game where there is so much to write and read about, it's timeless," he adds.... more