his commercial break is not a series of ads between programmes. Adhikari Brothers' recently-launched channel Janmat has come up with a show called Commercial Break. It will be aired on Saturday at 7:30 pm and for those who miss it, there is a repeat on Sunday at 11 am.

The programme picks up one advertising agency at a time and talks to the people behind the various campaigns done by the agency. The experiences of the people working behind the campaigns as well as their understanding of the trends. The format is a little different from NDTV's old show, All About Ads. That programme interviewed leading advertising experts and covered their creative work. In Janmat's case, it picks up an agency and talks about the entire gamut of work done by that agency. ... more