or the past few Sundays, Amul has been making news. A series of half-page coloured print ads in The Times of India, Hindustan Times and DNA has been promoting the brand with its full range of products. What is Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets the Amul brand, up to?

According to R S Sodhi, chief general manager, GCMMF, it is to bring to the notice of consumers the full range of Amul products. Targeting all age groups the company has showcased its shrikhand, milk powder, mithai mate, gulab jamun and ice creams. "The objective of this campaign is to showcase the wide range of products under the Amul umbrella along with their benefits. Thus we rotate the products every Sunday - the campaign is only on Sundays. If three products come in DNA then three others come in Hindustan Times while three more are in The Times of India showing off the wide range".... more