t AAAI�s 10-stage creative workshop The Block, Namita Roy Ghose and Subir Chatterjee of White Light Moving Pictures took a three-and-a half hour session on creative advertising. The duo focused on things like how creative ideas occur and how creatives can create opportunities for ideas to happen. They also touched upon the structure of good storytelling and narrative, and stressed the importance of "refilling the ideas repository".... more