ydus, a mobile music technology innovator based in Singapore, has tied up with UK's Inmedia Broadcasting to broadcast live radio stations to mobile phones. Inmedia, which specialises in creating tailored live radio for retailers, will use technology from Sydus to enable its clients to reach customers and staff regardless of location. In other words, retailers will be able to communicate with their customers beyond their outlets in an affordable manner.

Commenting on the technology, Bruno Brookes, chief executive of Immedia, said, "(It) means we can allow companies to communicate targeted information simultaneously to employees on the move all over the world. Companies will also be able to further drive customer loyalty promotions through the phones in people's pockets. This takes the notion of in-store to outdoor."... more