esearch firm Synovate has released the Pan Asia Pacific Cross Media Survey (Synovate PAX) for the period 2004 (third quarter) to 2005 (second quarter). The survey tracks media, prosperity and influence among the top 20 per cent (approximately) affluent adults in 11 countries and fourteen cities (including three cities in India) across the Asia Pacific region - Singapore, Hong Kong, Korea, Malaysia, Thailand, Indonesia, Philippines, Taiwan, India, Australia and Japan.

The results of the study place Discovery Channel at the top of all televison channels, with a reach of 20.7 per cent among approximately 13 million viewers. Other toppers in the category are CNN (17.6 per cent) and National Geographic Channel (15 per cent). ... more