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February 1-15 2006


 

February 1-15 2006

Super advertising
Compiled by Tarana Khan

he headquarters of General Motors (GM) located at the Renaissance Center in automobile city Detroit, USA, has undergone re-designing of a different kind. The building, which will serve as the media centre for the Super Bowl, will be wrapped with what is believed to be the largest signage of its kind, covering approximately 24,748 sq ft of the 73-storey tall structure.

The Super Bowl is the biggest advertising event of the year and GM�s Cadillac is the official vehicle sponsor of the Super Bowl for the fifth consecutive year.... more


 

   
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