urricane stricken New Orleans is getting back on its feet with the arrival of the biggest carnival in the world, Mardi Gras. The public celebrations consist of grand parades featuring themes from mythology, history, and even Hollywood. Now, for the first time in 150 years, Mardi Gras officials are making it a sponsored event.

The task has been awarded to MediaBuys agency, which will look for corporations willing to pay $2 million to become the official sponsor of Mardi Gras. The agency reported that it has waived its standard retainer fees and reduced its commission to work on the account. ... more