"We are in the business of selling 'fun' candies in different shapes, colours and flavours. We allow customers the freedom to buy one type of candy and mix it with any other - all in a colourful ambience," says Vrinda Rajgarhia, director, Vrinka Overseas Pvt Ltd. The company owns the Sweet World chain of stores.

Set up just over three years ago by Rajgarhia, the store's selling point is simple - pick and mix. "People in India were only used to buying packaged candies as part of a larger packet or wrapped hard-boiled sweets sold singly," points out Rajgarhia. So she started off with candies in different colours and flavours - from tangy to sour, chocolate covered candies to liquorice sweets, from jellies and foams to gummies and even marshmallows.�The assortment also includes jellybeans, gummies and gumballs. ... more