ith Valentine's Day round the corner, marketers like to play Cupid. Aptly enough, men's clothing brand, Indigo Nation from Indus-League Clothing, recently organised a speed dating event in Bangalore while GO 92.5 FM with Mentos, arranged a similar do in Mumbai.

Speed dating is an event where an equal number of women and men are made to sit across a table and given five minutes to get to know each other better. At the end of the meeting, they fill in a scorecard, ticking 'interesting' if they want to meet their partner again or 'not happening'. After every five minutes, partners are changed. At the end of the speed dating session, the participants drop off their scorecards with the hosts. The following day, the organiser of the event sends each participant an e-mail with the first name and e-mail address of those who 'matched'. A match happens when two people tick each other as 'interesting'. These events are absolutely free.... more