f a country with the best wildlife needs to attract tourists, where better to start than in the city with possibly the best nightlife. Recently, South African Tourism (SAT) tied up with Inox, the multiplex, for a promotional campaign. Starting from Mumbai, this campaign will move to other cities like Pune, Bangalore, Kolkata, Vadodara and Goa as well.

"The promotion will allow more people from India to enjoy an experience with a country that is closely connected to their own in many ways like sport, culture and trade," says Lance Littlefield, country manager (India), SAT. But why tie up with a movie theatre? "Inox is a high-end, leisure multiplex and attracts a large number of patrons who also form part of our target audience," explains Littlefield.... more