ollywood is not the only place from where mind-numbing special effects emanate. The latest Aditya Birla Group (ABG) TVC is proof of that. In 2004, ABG had gone on air with its corporate TVC. The agency that created the film, Taking India to the World, was Vyas Giannetti Creative (VGC). This year too, VGC has created another visually dramatic corporate commercial for the Aditya Birla Group.

The commercial starts off with a man in a water body splashing water which reaches the face of another man on sand dunes. He then splashes the drops across to reach an Asian woman who converts these droplets of water into a ball of fire. The Asian woman's fireball reaches a European woman who converts it into a whirlwind of leaves. ... more