n a bid to offer their advertisers more innovative advertising opportunities, newspapers are redefining news like never before. The latest trend among newspapers is to develop television shows for classified advertising, and San Francisco Chronicle is the latest to join the fray.

Produced by Digital Media Classifieds, 'Chronicle Jobs TV' is currently catering to job seekers in Bay Area, San Francisco. The 30-minute show airs three times a week on UPN Bay Area Channel 44. The job ads on the programme run for up to 30 seconds and are classified into six categories: general, sales and marketing, professional, health care, skills and trades, and technology. The newspaper also streamed these ads on its website (SFGate.com) for a week after the show was launched. ... more