s the official beer sponsor of the 48th Annual�Grammy Awards, Heineken launched a nationwide advertising campaign on internet jukeboxes throughout the United States via Ecast's on-premise, interactive jukebox network.�The campaign ran on over 4,400 broadband-enabled jukeboxes in bars and taverns throughout the country.

The 'Go Totally Live' interactive campaign, which ran till February 15, featured a Heineken micro-site, downloadable collections of music on Ecast jukeboxes by Grammy-winning artistes, and a Heineken-branded trivia game. Consumers could also win additional song credits to be used to purchase a digital song performance on the Ecast jukebox network, courtesy Heineken.�The ads were featured in locations that require customers to be 21 or older.... more