hopping outlets are set get more exciting. POP Broadcasting has developed a new medium to display shelf ads that play video messages by advertisers. The device automatically plays a 10 second video ad as a customer walks past. Less intrusive than huge plasma screens that play ads constantly, ShelfAds hit the mark when it comes to getting the customer�s attention.

The device has a 3.5 by 9 inch screen which plays full colour, high resolution, television quality videos. Advertisers can play up to five different ads, of which one is reserved for the retailer. POP Broadcasting handles the installation and transmission of the ads, which are broadcast through an internet server. The real-time management system lets advertisers specify particular stores, choice of languages and time for playing their ads. ... more