hat does it take to make an agency? Roughly, half a dozen agencies over about 50 years, perhaps? In other words, do you know just what all - and who all - has gone into the creation of the Bates Enterprise?

We now know that it actually all began in 1956 with the creation of Clarion in Calcutta. Mohammed Khan floated Enterprise in 1983 while Rajiv Aggarwal quit the agency to start Nexus in 1985. All these agencies went about their own merry - and for Clarion, somewhat less merry - ways. In 1994, a small player in the drama, Equity, came into being in Mumbai.... more