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March 1-15 2006


 

March 1-15 2006

Driving game
Chumki Sen

sing star cricketers as brand ambassadors is not a new phenomenon. But what happens when an entire regional cricket team is signed on to promote a product? Chevrolet Tavera has done exactly that by signing up the Vadodara (Baroda) cricket team for its new ad. The only well-known faces are Zaheer Khan and Irfan Pathan.

The commercial opens with the cricketers arriving at the practice ground in their Chevrolet Tavera. Khan observes that the outfield is bad and asks for "practice cancel". Pathan with an amused look in his face says, �yaah?' and hits the ball hard. The cricketers jump into their Taveras and chase the ball, one of them catches it without getting out of the vehicle. The super in the commercial says - superb ride and handling. ... more


 

   
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