Colorado-based company in the United States is changing the way people look at the ordinary egg. The company has developed a patent-pending procedure of etching a message on egg shells.

The idea was apparently born when EggFusion founder Bradley Parker decided to offer customers a sure-fire way of knowing whether their eggs were fresh. The company started off with an egg dating technique called 'Freshness & Traceability Coding'. Recently, it has developed the 'On-egg Messaging' service, through which advertisers can get their messages etched on the eggs. The reach of the medium, according to the company, is huge. Fifty billion eggs are sold through retail stores in the United States every year. ... more