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March 1-15 2006


 

March 1-15 2006

Hub of the matter
Compiled by Tarana Khan

hough not an entirely new phenomenon, hubcap advertising is catching the eye of advertisers in the US. Ads placed on taxi hubcaps are already prevalent in Europe and parts of Asia, but with companies like Ad Fleet, it is getting popular in the US too.

As out-of-home advertising gets bigger, taxi hubcaps are seen as a visually attractive medium of placing ads. The hubcap design provided by vehicle advertising firms is such that it does not rotate as the wheel turns. ... more


 

   
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