he war being waged in the skies by low-cost airlines has had its impact on the ground below. Jolted by the defection of many of its high-end customers to the low-cost airlines, Indian Railways is hitting back with loyalty programmes and other innovative schemes.

The recently-launched Shubh Yatra traveller loyalty card is one example. AC First Class and AC II Class passengers can accumulate up to 10 per cent of their ticket fare as Railway Points. There are other concessions as well. The Shubh Yatra membership gives free entry to all railway platforms.... more