ome like it hot, some like it cold. Some like it strong, some like it mild. And marketers have to take care of all preferences. For those who like their daily dose of caffeine in a milder form, Nescaf� has come up with sachets of coffee mix with a milder taste. Not to be left behind, rival Bru has launched coffee sachets in two flavours.

For some time now all the action on the coffee front in India appeared to be happening in coffee bars like Barista and Caf� Coffee Day. Now Nestl� and Brooke Bond are stirring up the action with some new offerings. ... more