lain vanilla will no longer do. With Indian consumers getting more and more adventurous in their tastes, companies have no alternative but to come up with new and innovative flavours.

Even a 135-year-old beverage like Horlicks, which for over a century had remained unchan-ged, now has a range of flavours. Glaxo SmithKline Consumer Healthcare (GSKCH), the maketer of Horlicks, has vanilla, toffee, elaichi and chocolate variants for this health drink. Complan, which was acquired by Heinz from Glaxo, too has many variants such as chocolate, mango and caramel for the nutritional drink. Mother Dairy has four variants in the flavoured milk category - Kesar Elaichi, Cold Coffee, Chocolate Swirl and Badam (see list for more).... more