reat brands have great heritage attached and even more effective advertising. Take the Hero Honda Splendor. It has been in the market for 12 years. That its advertising has been effective is clear from the fact that the company claims to have sold seven million Splendors of the total sales of 15 million it has done so far. Now, it has launched a new variant of the Splendor.

The Super Splendor is a 125 cc bike - tagged the �next generation' bike - borrows its name from Splendor+ which was taken from Splendor (a 100 cc bike). Launched in 1994, Splendor gradually became a household name. There are good reasons why that happened.... more