uess which English magazine in India recorded the highest growth in readership last year? No, it was not any of the news magazines or lifestyle magazines. Rather it was the monthly general interest family magazine, Reader's Digest. According to the IRS 2005 survey, the US-based magazine grew its readership in India by nearly 275,000 from 23,62,000 in Round 1 to 26,37,000 in Round 2.

The Indian edition, marketed by the India Today Group, has also been gaining in circulation strength. The magazine, which recently completed 50 years in the country, has grown to be the fastest growing English monthly, with sales of 600,000 copies in December 2005 compared to 468,966 in December 2003.... more