ast month, the India Today Group launched Aspire, a monthly aimed at students. Given that educational institutions are the biggest advertisers in print media (6.8 per cent according to TAM AdEx), it could prove to be a smart move. But how is Aspire hoping to tackle the fact that almost every newspaper now has a free educational supplement?

Says Ashish Bagga, executive director, India Today group, "Aspire is more detailed, research-based and analytical, whereas the content in educational supplements in newspapers is more superficial, more advertising led and more advertorial led. We bring the editorial rigour of a magazine to a new domain."... more