oanna Wojtalik and Alex McKinnon, two young entrepreneurs based in Melbourne, Australia have patented technology to publish the world's first magazine on a bottle of water. Strange as it may sound, the 32-page glossy magazine covers the area of a 600 ml water bottle label. The 75 mm by 100 mm magazine is published in four separate editions fortnightly. However, April onwards, the magazine will go weekly.

iLove is targeted at the 18-25 female demographic segment. The company's website quotes a research study by ABWI (Australasian Bottled Water Institute Inc.) saying, "�young singles and couples, in particular females aged 14-35, are the biggest drinkers of bottled water." The minimum circulation for iLove will be 150,000 per week - a large number for the Australian market. ... more