esearch shows that about 70 per cent of purchase decisions are made in-store by customers. With a multitude of products vying for attention on a single shelf, packaging plays a significant role in what the customer decides to pick. ScentSational Technologies has taken packaging to a new level altogether with its integration of aroma into the material of the package. Called Encapsulated Aroma Release technology, which uses flavours approved by the FDA (Food and Drug Administration, USA), artificial or natural, as packaging material so that it gives off the aroma.

ScentSational not only offers packaging technology, but also a marketing support programme called 'CompelAroma'. This involves six stages of brand building: In-Store Merchandising, Opening, Preparation, Consumption, After-Glow and Repeat Purchase. ... more