irror, Mirror on the wall, who's the fairest of them all? Well, it could very well be the man next door given the array of male grooming products in the market - from fairness creams and skin lotions to creams and gels. Health, beauty and fitness centre chain VLCC is the latest to join the fray, fuelling the fad with its offering 'VLCC Fuel for Men'.

Former cricketer Kapil Dev launched the product range at an event in Mumbai, where popular Mumbai-based rock band Sceptre performed the adrenalin-pumping composition 'Fuel' by Metallica. The personal care range by VLCC includes a face wash, after-shave balm, shaving gel, hair cleanser and hair strengthening and styling gel.... more