redit card companies clearly believe that it takes two to tango. Already there are more than 20 co-branded credit cards in the market today, but companies are not letting up.

This time it is ABN Amro which has tied up with Barista, the first food and beverage outlet in the country to be part of a co-branded credit card. Surjya Mehr, head of marketing, Barista says, "In this tie up with ABN Amro, Barista would reward its loyal customers by offering them a product that will give them an additional reason to come back to Barista." ... more