S Smooth, an entry-level condom for amateurs from JK Ansell, is using sextoons - cartoons on sex - on its packs. A condom for amateurs?

Amateurs, according to Aniruddha Deshmukh, president, JK Ansell, are those who are either in a relationship or are newly-married. They would be the young who want a plain, simple, safe, secure, no-frills condom. And more important than that, they want the purchase transaction to be a quick one. For such a profile, humour goes well with sex and vice versa. "Look at the number of e-mails and sms' with sex-based jokes. They go well together," reiterates Deshmukh.... more