ettol, the flagship brand of Reckitt Benckiser' has plans to launch Surakshit Parivar, a nationwide campaign, in association with the Indian Medical Association (IMA).

"The objective of the campaign is to generate awareness about good hygiene practices to ensure protection from illness caused by germs, particularly among more vulnerable sections such as infants and children," announced Chander Mohan Sethi, managing director, Reckitt Benckiser India at the launch.... more