f you can buy and sell vegetables and fruits online, then why not rent DVDs and VCDs through the net? For the first time, an online DVD/VCD rental company has opened a virtual library in India. Seventymm has launched this service in Bangalore but plans to expand into other cities soon.

The service should prove a boon to customers looking to rent an original VCD/DVD. Unlike the video cassette libraries that flourished in the late 1980s, the VCD/ DVD rental market has not developed much. Most people either end up shelling out large amounts to buy an original DVD/VCD or settle for pirated versions. ... more