fter serving up exciting lifestyle applications like yoga, cookery and karaoke over mobile phones, wireless marketing solutions provider mobile2win is now offering a virtual pet. The application allows mobile phone users to raise a fish in a virtual aquarium. Customers can play with pets like Goldy, the Goldfish and Rhana, the Piranha, train them, feed them, and collect points in the bargain.

The company decided to bring the mobile pet application to India after seeing its success in Japan and South Korea. The mobile pet application can be downloaded on your mobile for Rs 99. In the virtual aquarium, one needs to collect points which can be redeemed against fish food, stuff for cleaning the fish tank or even a mate for the fish. If these things are not bought for the fish, it could die. In effect, the consumer needs to visit the fish regularly to ensure that it flourishes in its mobile home. ... more