"He was fantastically subtle at his work," remembers Piyush Pandey, chairman & national creative director, O&M;, India. Indian advertising lost a creative genius and a clear thinker when a sudden heart attack on March 20 cruelly cut short 35-year-old V Mahesh's life. The senior creative director with O&M;, Bangalore, who started out with a hotel management degree will be remembered for having scripted out the memorable Hutch ads.

On the personal front, many remember him for his congenial personality. Prateek Srivastava, president, O&M;, Bangalore, says, "He always had the ability to connect with people," Pandey describes him as "quiet and compassionate".... more