hat's with rediff.com? While rivals like Yahoo! and indiatimes have been advertising heavily, rediff.com has been quiet. But now its radio jingles in Delhi are audibly drawing classified advertising as well as promoting its search. In Mumbai, hoardings underline its spam-free email service. Explains Jasmeet Singh, vice president, product marketing, rediff.com India, "Basically we are coming back in media and trying to make our presence felt. We are promoting rediff as a brand. The present campaign includes Delhi and Mumbai. In due course of time we may go national."

Rediff claims that its India-centric search engine will help searchers find what they want farmore efficiently. A traveller searching for the best airfare deal gets a comparative fare chart of various airlines on that route. Similarly results for jobs, products or matrimonials can be performed through the India-centric search engine. ... more