remier men's lifestyle magazine GQ has launched GQ Mobile, an on-the-go extension of the print magazine. GQ Mobile has been launched with technology from m-Qube, a mobile media management company. Following up on its reach through its website and podcasts, GQ is now aiming at America's 200 million mobile subscribers.

Launched in March, GQ Mobile users can get information on GQ VIP events, shopping nights, private sales and giveaways, must-have gear and gadgets, and grooming information. They can also participate in text-to-win sweepstakes, with an Apple iPod up for grabs in the latest contest. ... more