ame show, another product placement. Chevrolet also decided to take advantage of the popularity of The Apprentice by promoting its 2007 Chevy Tahoe on an episode of the popular reality show. Besides the usual hoopla, an interesting extension of the promotion was a special website, www.chevyapprentice.com, created for the contest.

The website allows consumers to 'create' their own 30-second commercial by dragging and dropping from a selection of video shots, adding their text and choosing the music. The aim is to convey the benefits of Chevy Tahoe in the most effective manner. The company will evaluate entries based on how well they relate to Chevy Tahoe's promise of "more capable, more responsible and more refined."... more