he level of brand engagement with consumers just went a notch higher. Imagine 'playing around' with a virtual football, branded adidas, or joining a virtual racetrack of Mini Coopers. Virtual or not, the level of interaction is high with a proprietary technology developed by Reactrix Systems.

The new, interactive media combines projected vivid, digital images that instantly respond to people who pass by the display area, inviting them to interact on the floor, wall or tabletop. For instance, Orville Redenbacher's used the Reactrix system to promote its popcorn. Popcorn kernels were displayed on the floor, and whenever anyone stepped on them, they exploded into white popcorn puffs.... more