anishq, the jewellery brand owned by Tata group�s Titan Industries, wants to add some glitter to its gold jewellery. It has introduced a new Lightweight Colors collection "to bring home international fashion and jewellery trends in pure 22 karat". Abhijit Achwal, head, western region, Tanishq, says, the range is �lightweight and affordable� and will take �accessorisation� to a new level because it allows customers to match jewellery with their clothes.
Kashinath Salve, a well-known painter and graphic artist, has designed the new range, comprising neckwear, pendants, bangles and earrings, embellished with colourful beads, enamel and stones.
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