rose by any other name might smell as sweet, but it might also cause a good deal of confusion. That's precisely why Planet Sports Pvt Ltd. has changed its corporate identity to Planet Retail Holdings Pvt Ltd. The company felt its name was sending out wrong signals to its consumers.

"With Planet Sports as our title we were presumed to be catering to only the sports lifestyle segment in the retail market," explains Arun Bhardwaj, managing director, Planet Retail, adding, "The name Planet Retail Holdings clearly indicates to the market what all we have to offer in other segments apart from sports."... more