unich is where all the exciting football action is going to be with the World Cup in June 2006, but some off-the-field action is happening in India as well. Nike has just signed a seven-year deal with the All India Football Federation (AIFF) to sponsor the men's and women's national teams. As the official sponsor, Nike will provide footwear, apparel and accessories.

Although India has not really scored well in the international arena, Nike says it is backing the sport to raise the level of the game. Sanjay Gangopadhayay, marketing director, Nike, says, "At the core of Nike is its commitment and passion to sports in the countries it operates in. Hence investments to this end will be done. We believe in partnering with the relevant sports authorities in each of the countries that we operate in, in order to help elevate the game." ... more