an the Indage Group do for seabuckthorn (charna as called locally in Lahaul and Spiti Valley) juice, what it did for wines in India? Indage, which has helped popularise wine drinking in the country with affordable brands like Chantilli, Riviera and Marquise de Pompadour, is now diversifying into juices and other foods.

The company has entered into a joint venture with D K -Mittal, the owner of the Leh Berry brand, to market the juice. To start with, Seabuckthorn Indage, as the new JV company is called, will produce six variants of juices with seabuckthorn - the berry grown in the higher reaches of the Himalayas - as the base. Later, the company proposes to introduce cosmetics and pharmaceutical products using extracts of the berry. ... more